Human Resources Management Coursework Example | Topics and Well Written Essays - 1000 words

Human Resources Management - Coursework Example It is important for the organizations to take decisions that would cultivate international business relationship which is important for the organizations. It is especially true in the countries like China, Brazil, Poland, India, Vietnam and other emerging countries. Building strong relationship with the business partners will help the organizations to practice effective business operation. It is important to know the exporters before starting global business operation. The organizations need to protect their brand in international market. Protecting the brand means protecting the intellectual property and image of the organization. The proliferation of counterfeit and piracy goods need awareness when it comes to global trademark, patent protection and copyright. The global organizations should also protect their reputation in the international market by paying attention to the environmental and human rights practices. Maintaining high ethical standards is important for the organizati ons in the international market. Moreover, the organizations should motivate their business partners to maintain the ethical standard in business as it has become one of the critical international business criteria. The organization should establish effective ethical standard and enforce those ethical standards through the internal controlling and monitoring system. Three factors are important for success in global business such as social responsibility, business ethics and corporate governance. The organizations need to bring transparency in these three aspects. It will help them to bring sustainability in the international market. Transparency in the supply chain has become an important priority in this insecure world. Theft and loss of cargo has become greatest concern for the global traders. The organizations need to maintain high security in global supply chain network. The organizations should follow the effective security requirements. Moreover, they should get involved with the programs like custom-trade partnership against tourism. These are government sponsored programs. This will help the organizations to overcome the threat of terrorism in global supply chain process. It is important for the global entrepreneurs to be prepared in order to deal with the critical situations that are not covered in a traditional business plan. The smart and intelligent global entrepreneurs need to be flexible in order to change the course when the situations dictate. It is known to all that the global businesses are personal. It is important for the organizations to resolve the disputes in the business. Identification of problems and resolving disputes will help the organizations to execute effective business performances in global competitive business market. Face to face relationship is the key aspect in global business. Effective relationship with global clients, government of international country and global suppliers will help the organizations to increase their core competency in international market place. Question 2 The Americans with Disabilities Act offers certain individual rights with disabilities. This specific act affects the areas of transportation, public services, employment, telecommunications and public accommodations. The ADA employment provisions have great effect for all businesses (ODEP, 2013). Reasonable accommodations are modifications or adjustments offered by an employer to enable the people with disabilities in order

Job Satisfaction, Work Attitude Essay Example for Free

Job Satisfaction, Work Attitude Essay As stated by Black (2001), teachers’ stress is rising due to such factors as greater time constraints, low salaries, excessive work overloads, lack of involvement in decision – making and problems with school disciplines. Teachers suffer, due to in part of to the low-pay-high-cost-of-living gap. Decisions handed from the top down leave teachers feeling like more trainers than educators. Teaching in low performing schools should be a rewarding experience, yet these schools are labelled failures. These are confounded as some educators are seen publicly lambasting others. The education community is on edge. With all the finger pointing and name calling, it is a wonder teacher can push this negativism out of their minds while they turn their full attention on their students (Nichols, 2006). Furthermore, a nationwide survey conducted by the Rural Editorial Service of the University of Chicago reported in July 2006 that job satisfaction depends also such factors as the community’s attitude toward them and the schools, the quality of educational leadership, the amount of responsibility granted to teachers, adequate housing facilities, teacher welfare benefits, and others. In point of fact, there were signal improvements in teachers’ conditions of service throughout the year. New or liberalized retirement plans were authorized by well over half the states, and class registrations were reduced to thirty in Maryland and Arkansas. In the Philippines, one of the major problems in the Department of Education is the shortage of trained and competent teachers. Major reason of this shortfall is that a number of trained teachers turn to other types of employment and some went abroad for greater employment opportunity. Generally, as observed that some teachers are disillusioned, demoralized and confused at being forced to carry out unpopular Government policies, while being constantly blamed for the society’s ills. Some factors might have created dissatisfaction amongst teachers will probably include references to discipline problems created by unruly pupils, class sizes, the introduction of the National Curriculum, and lowered professional status. Additional factors also include level of salaries and benefits, increased work-related pressures, like having too many forms to be filled up, the here and now changes of different proposed programs of the department, the concern over employment security like the most recently problem on the Government Security Insurance System (GSIS) and lessening support for education on the part of political opportunities. As someone who has spent many years working as a schoolteacher at the same time a School In – charge in one of the schools in Davao City, and had continually work closely with teachers especially in the schools in the interland. I have observe that some teachers are somewhat fed up with having to teach children in even larger classes, working in schools which are dilapidated, underfunded and overstretched. Taking in to account that most of these teachers are working away from their home and family and could only go home weekly, or the least once a month due to the distance of the schools they are assigned. However, districts located in the hinterland such as Paquibato, had most number of teacher applicants every year. Reason of this scenario could be the fact that many teachers are applying for transfer to the nearby schools after a one or two years of service and that applicant could be hired easily. Nevertheless, some teachers had tenured in this district up to their retirement period and some had flourished and raised their professional status and positions. The ground for conducting this study is that it is intended to shed light on what influences how teachers feel about their work and profession so that positive job-related attitudes may be cultivated. Theoretical Background The Maslow’s hierarchy of needs theory, a motivation theory, laid the foundation for job satisfaction theory. It is founded in the premise that goals or needs underpin by being the fundamental source of all desires. This theory explains that people seek to satisfy five specific needs in life – physiological needs, safety needs, social needs, self-esteem needs, and self-actualization. In the levels of the five basic needs, the person does not feel the second need until the demands of the first have been satisfied, nor the third until the second has been satisfied, and so on (Evan,2010). According to Hackman Oldham (2007), Frederick Herzberg’s Two factor theory (also known as Motivator Hygiene Theory) attempts to explain satisfaction and motivation in the workplace. This theory states that satisfaction and dissatisfaction are driven by different factors – motivation and hygiene factors, respectively. An employee’s motivation to work is continually related to job satisfaction of a subordinate. Motivation can be seen as an inner force that drives individuals to attain personal and organizational goals. Motivating factors are those aspects of the job that make people want to perform, and provide people with satisfaction, for example achievement in work, recognition, promotion opportunities. These motivating factors are considered to be intrinsic to the job, or the work carried out. Hygiene factors include aspects of the working environment such as pay, company policies, supervisory practices, and other working conditions. However, Path-Goal Theory contends that the leader must motivate subordinates by: (1) emphasizing the relationship between the subordinates own needs and the organizational goals; (2) clarifying and facilitating the path subordinates must take to fulfill their own needs as well as the organizations needs (google. com,2010) Another well-known job satisfaction theory is the Dispositional Theory (Jackson April 2007). Accordingly, it is a very general theory that suggests that people have innate dispositions that cause them to have tendencies toward a certain level of satisfaction, regardless of one’s job. This approach became a notable explanation of job satisfaction in light of evidence that job satisfaction tends to be stable over time and across careers and jobs. Moreover, a significant model that narrowed the scope of the Dispositional Theory was the Core Self-evaluations Model, proposed by Timothy A. Judge in 1998. Judge argued that there are four Core Self-evaluations that determine one’s disposition towards job satisfaction: self-esteem, general self-efficacy, locus of control, and neuroticism. This model states that higher levels of self-esteem (the value one places on his/her self) and general self-efficacy (the belief in one’s own competence) lead to higher work satisfaction. Having an internal locus of control (believing one has control over herhis own life, as opposed to outside forces having control) leads to higher job satisfaction. Finally, lower levels of neuroticism lead to higher job satisfaction (Wikipedia,2010). Evans (2001), gives eight stages progression for a teacher moving from a modest level of job satisfaction towards a higher level of job satisfaction towards which is helpful. These are the following: first is being aware that there is a problem. Being aware that there is an issue, and agreeing what issue is, is by far the most important aspect of seeking to change a situation. Then devising a strategy. Once they know what the issue is that they are addressing they can start work on devising a strategy to solve it. It is followed by effecting the new strategy. It means that once they have decided what to do, they have to start work on implementing this strategy. Fourth stage is awareness of having made changes work. This implies that there is excellent communication in school. Next stage is perception that this is all worthwhile. By this stage everyone needs to start feeling better about the work being undertaken. Then sixth stage is each teacher needs to feel good about his or her own contribution to the scheme of change. In this way, teachers become not only positive about the change programme, but they also see their contribution as being significant. Seventh is a sense of achievement. This comes from the feeling of a job well done. Lastly is job fulfilment and job comfort. By this stage teachers feel good about themselves and about the job and most important about their ability to affect their meaningful way. However, according to Weis, (2010) job satisfaction can also be seen within the broader context of the range of issues which affect an individuals experience of work, or their quality of working life. Job satisfaction can be understood in terms of its relationships with other key factors, such as general well-being, stress at work, control at work, home-work interface, and working conditions. Stress as defined by Hans Selye, is the non-specific response of the body to any demand made upon it. It is not nervous tension, but the wear and tear of life. Stress describes the effects of the body’s reaction to pressure. The source of stress, called stressor, may be purely physical, social, or psychological. The mind may interpret it as pleasant or unpleasant. Whatever meaning it gives, the mind sends it via two pathways. One pathway, is known as the subconscious appraisal pathway, is responsible for the physical and emotional reflexes of the body. The other pathway, responsible for voluntary actions, is used for perception, evaluation, and decision – making. In this other pathway, the individual is made aware of the environmental demands. As he perceives his situation, he interprets it according to his previous experiences, value system, self-concept, ego-strengths, attitudes and feelings. Emotions are usually aroused which in turn give color to the person’s interpretation (Fabella, 2008). According to Good Health Handbook, life and stress are interwoven with each other. It depends on how you view life and how stress affects you. Stress is a highly individual phenomenon. It is strange in its own way – because when it occurs it becomes difficult for the body and mind to adjust to the pattern of life. However, Fabella stated in his book, that stress can be minimized and channelled for growth and development, and life can be filled with joy, peace, love and security. He added accordingly, that stress- resilient people have been observed to have a specific set of attitudes toward life- an openness to change, a feeling of involvement in whatever they are doing, and a sense of control over events. He further said that man who places his entire self in the sphere of work neglecting love (family) and play (sports, hobbies, socializing, friendships) decreases his overall adaptability. If he defines his existence in terms of achievement in his work, he will find that if for external reasons (i,e. , poor health) or boredom ( loss of interest or loss of faith in his employer) his work loses meaning, then so will his life. He will become demoralized, confused, and unable to function. Mayo Clinic stated that there is a link between work approach and job satisfaction. Work is often approached from three perspectives. Usually all three perspectives are important for job satisfaction, but one is often the priority: First is, Its a job. If you approach work as a job, you focus primarily on the financial rewards. In fact, the nature of the work may hold little interest for you. Whats important is the money. If a job with more pay comes your way, youll likely move on. Next is, Its a career. If you approach work as a career, youre interested in advancement. You want to climb the career ladder as far as possible or be among the most highly regarded professionals in your field. Youre motivated by the status, prestige and power that come with the job. The third is, Its a calling. If you approach your job as a calling, you focus on the work itself. You work less for the financial gain or career advancement than for the fulfillment the work brings. One approach isnt necessarily better than the others. But it is helpful to reflect on why work if unsatisfied with the job and are ready to move on. Think about what originally drew on the current job, and whether it may be a factor in lack of job satisfaction. Additionally, the Clinic noted several ways to increase job satisfaction depending on the underlying cause of the lack of job satisfaction. One is by Improving job skills. Keeping abreast to the new strategies and techniques, and by attending seminars. Developing a new project also helps. Working on something one care about can boost confidence. Mentoring a co-worker. Once a job is mastered, it is a becoming routine. Helping a new co-worker or an intern advance his or her skills can restore the challenge and the satisfaction you desire. However, when personal abilities do not match the responsibilities, boredom will attack. Keep in mind that boredom can literally be deadly if a job involves working with machinery or caring for people, much more on dealing with children. If the mind is wandering to the point that a life or the lives of others is put in jeopardy, take action now. Stay positive. Use positive thinking to reframe thoughts about the job. Changing one’s attitude about work will not necessarily happen overnight or increase job satisfaction overnight. Stop negative thoughts. Put things in perspective. Look for the silver lining. Reframing can help find the good in a bad situation. Learn from mistakes. Failure is one of the greatest learning tools, but many people let failure defeat them. Be grateful. Gratitude can help focus on whats positive about the job.

Islam Essay -- essays research papers

Visiting a mosque for the first time for any non-Muslim can be quite a daunting and intimidating experience if one doesn’t know exactly what to expect. A mosque is the place of prayer for Muslims within the Islamic faith. It is a house of prayer, one very much like that of churches and cathedrals for Christians, Synagogues for Jews, and temples for Hindus and Buddhists, but with its own distinct rules, rituals, and services. Mosques are not only the center of religious prayer amongst Muslims, but rather also serve as the center of any Muslim community and society in the area. Muslims, however, don’t always have to pray in mosques, other than Friday, the Muslim holy day of the week, much like Sunday in Christianity. The reason why Friday is the holy day of the week for Muslims is because the Prophet Muhammad was born on a Friday. The Prophet Mohammed taught that prayers are obligatory at least five times a day, and subsequently, can be held anywhere as long as it is sin cere to Allah. The word â€Å"Islam,† in Arabic, means â€Å"submission to the will of Allah.† The Islamic Mosque, and or Masjid, as it is referred to in Arabic, is a place where Muslims bow before Allah declaring their obedience to His will. The history of the Islamic Mosque dates back to the time of the Prophet. Mosques usually contain a place for washing and cleansing oneself before prayer. This cleansing in Arabic is referred to as â€Å"Wudu,† a physical and spiritual purification of oneself before submitting themselves to Allah in prayer. I took a trip to a local nearby mosque in Miami two weeks ago with a Muslim friend of mine on Friday. His name was Ali, and he is a Pakistani-American. The mosque was called â€Å"Masjid AL Noor,† and is located in downtown Miami. It was a Sunni–Islamic mosque. Sunni Muslims comprise the worldwide majority of Muslim adherents, as opposed to Shi’ite Muslims, whom comprise the minority of Muslim adherents. However, the Sunni/Shi’ite schism within Islam is for the most part more political, rather than that of religious. My friend, whom I came with to the Sunni-Islamic mosque was actually a mainstream Shi’ite Muslim. He usually goes to this particular mosque because its closer to where he lives. According to him, a mosque is a mosque, and Muslims, all Muslims, are brothers in faith, regardless of sect. Friday prayers, also known as â€Å"Salat e Juma† in the Quran, is mandatory fo... ... keep up with their prayers, give alms (charity), pay their dues (zakat), the essence of modesty, as well as the frequent recitation of the Quran. The imam recited â€Å"ayahs,† which are passages from the Quran, and then gave an English translations of it. The mosque was comprised of a very diversified crowd of all backgrounds and ethnicities. One saw some Middle Eastern people, many Indians and other South Asians, people from the Far Pacific and Oriental looking, African Americans, as well as some Anglo Saxons. It felt like a tightly knit diversified community. My experience at the mosque was that of one of an extraordinary one. I didn’t feel like an outsider, nor uncomfortable at all, but rather, on the contrary, I felt quite welcomed. I find the Islamic religion very fascinating and unique. I am always keen and open to learning about new ideas, belief systems, and faiths. One acquires a greater understanding and perspective of others in how they think, and how they view the world and this life. Overall, I think that this was a rather rewarding experience because it broadened my horizons on the Islamic faith as a whole, something, which I had very little knowledge about prior to.

Mary Shelley novel ‘Frankenstein’ Essay

Once, Victor completes his creation of the being he finds him to be very repulsive and he feels it is impossible to love such a ‘ thing ‘, ‘ His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black and flowing†¦ but these luxuries only formed a more horrid contrast’. Instead of staying to understand why and how his experiment went so drastically wrong, or to take care of his creation, he runs away from his responsibilities with fear ‘ one hand wrenched out, seemingly to detain me, but I escape and rushed down stairs†¦ ‘ During Victors encounters with his creation he treats his creation with disrespect and hatred even though it was he who created this monster. Victor feels his creation is disdain and malignant, he also feels that his creatures ‘ ugliness rendered it almost too horrible for human eyes ‘. During this time Victor is very childish in his opinions as he insults his creation ‘ it ‘ hasn’t done anything wrong. But on the other hand, his creation tries to be civilized and reasonable. Victor tries using his intelligence to fight against the creature, as the creature defeats him in any imaginable physical aspect. But Victor underestimates the creature’s true intelligence and understanding of life; the creature returns the fire back to Victor with his own degree of intelligence. This situation soon turns to Victor becoming seriously immature and irresponsible, as he tries to incorporate a verbal battle into the damage relationship between them unlike the creature who tries to civil. Initially Frankenstein’s creature is seen as aggressive and violent but this is only shown in the eyes of Victor Frankenstein. The creation is no portrayed a thoughtful and caring creature but this is overshadowed by his aggression which he only uses to emphasise is want for a father figure and a friend, so he looks to Frankenstein, his creature. Because of Frankenstein’s rejection the creature becomes more and more bitter and rejected and as a result becomes more violent and aggressive which is his way of portraying hatred towards Frankenstein. At this point of the novel the creature created by Frankenstein acts more adult-like than Frankenstein himself. I feel that Frankenstein should take responsibility for his own action and consider the consequences, and then reflect on these consequences, but he totally rejects the creature because of its appearance. The creation has learnt a lot of advanced knowledge in a short space of time, and has become more lingual than his creator, which shows that the creature could live alone in the world but it just needs a companion or a father figure to help him on the way. Victor’s tragic fate is sealed by his growing obsession to destroy his creation because of all the hurt it has caused him in the latter stages of the novel. As Victor’s obsession to destroy the monster grows he begins to have a role reversal as he becomes the outsider and the creature becomes the supremely intelligent one, now he experiences all the misery and hatred that the monster felt after he rejected him. This change is quite ironic as the creature and Victor switch roles. This ironic change also shows Frankenstein how he treated people at this time from this Victor learnt a very important lesson ‘ Treat others as you would like to be treated yourself ‘. This change now begins to change Victor’s perspective on life, as he starts to feel guilty for what he has put his creation through, the torture and rejection. The guilt has now been emphasised by the hatred of Frankenstein of him self and his hatred of the creature. In conclusion the tragic fate of Victor Frankenstein is brought about by his own careless actions. Mary Shelley is showing us that the causes of Victor’s death were down to himself and his own actions. Victor’s careless pursuit of scientific knowledge is partly to blame for his fate as he never, until his monster was created thought about the consequences. Victor’s overstepping of human boundaries by defying God and going against nature is also partially to blame as, he again never considers the moral issues surrounding the recreation of people. Finally the main point of his fate was caused by his inability to love what he has given to live. Frankenstein only sees his creation for its inhuman looks and physical appearance, instead of the creature’s personality and feelings; he only shows a one-dimensional view of the monster. Mary Shelley has given the novel a hidden message, this message is trying to put across the dangers of pride and egotism, as in the novel Victor feels that when he recreates life he will become world famous. The second message of this novel is that the careless use of science can become dangerous. Frankenstein not considering the consequences of his action is showing this careless use of science. Mary Shelley does not criticize this act of creation, but Victor is unwilling to accept responsibility, for his deeds. His creation only becomes a monster because of its rejection from humans and especially Victor Frankenstein. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Creating Shared Value: Lessening the Tension Between Society and the Economy by Utilizing Corporate Social Responsibility to Its Full Potential

Creating Shared Value: Lessening the Tension between Society and the Economy by Utilizing Corporate Social Responsibility to its full Potential PA 311 Introduction to Civic Engagement INTRODUCTION Commerce is an essential part of humanity. Without commerce man would most likely still be in an animalistic state relying on the hunter-gatherer life style. With business and trade, come economic prosperity and a higher standard of living. However, business can also create situations that are unjust and not equitable for all humans.On the same token, society can create environments in which a business cannot successfully operate. A tension between economy and society has existed since the beginning of modern human culture. Throughout history cultures have tried to lessen the tension with mixed results. Communism attempted to eradicate the problem by eradicating the profit motive but in the end, it was unsuccessful. Socialist theorists failed to understand that business is part of human nat ure and if wielded correctly can benefit not only the business, but the society as well.In modern times the attempt to lessen the tension between the two has taken the form of Corporate Social Responsibility (CSR). While it has many benefits it also leaves the profit motive out of the equation by only focusing on the needs of society and not of business. In its current state, CSR is not a sustainable form of philanthropy and will ultimately fail. A newer version of CSR, Creating Shared Value takes into account, not only society’s needs but the businesses’ as well. By operating within this model we can create a self-sustainable equilibrium in which both business and society as a whole, prosper.Only by uniting the two, and focusing on the commonalties, not the differences, can we create a situation in which the tension between economics and society are tempered. This paper will show how the modern era attempted to lessen the tension between the two by the creation of CSR . It will show the history of the program and ultimately its failings. Later, it will focus on the new concept of Creating Shared Value and how it can benefit society and lessen the tension between economics and society. Origins of Corporate Social ResponsibilityBenjamin W. Heineman, a senior vice president for law and public affairs at General Electric, defines CSR as. 1. Strong, sustained economic performance. 2. Rigorous compliance with financial and legal rules. 3. Ethical and other citizenship action, beyond formal requirements, which advance a corporation’s reputation and long-term health (Olowski, p. 6). These concepts were not the norm in business forty years ago. Most people believed that corporation’s sole responsibility was to conduct business and be profitable.However, the role of business in society began to be seriously questioned during the cultural revolution of the 1960s. With the possible exception of the depression of the 30s corporations were held i n high esteem in America. From the early beginnings of US business to the 1960s people assumed that business existed solely to serve the economic needs of the country. Businesses produce goods and services and employ citizens thus providing them economic security. Employed Americans can then buy more goods and services producing more commerce and business which leads to more employment (Wilson, 2000, p. 3).This role is very important in a society because if it is done correctly, it will eventually raise the standard of living for most of its citizens. This idea that corporations were merely agents of economics was not seriously challenged until the 1960’s (Wilson, 2000, p. 6). During the turbulent 60s there were many societal changes that led to the birth of Corporate Social Responsibility and a heighted sense of conflict between society and business. Affluence doubled in the decade of the sixties allowing more young adults to attend college. Citizens of the US became more fi nancially stable and better educated (Wilson, 2000, p. ). With this social growth came more expectations from corporations in regards to safety, quality, and environmental considerations. They also had increased consumer buying power giving them the freedom to choose which products and from which firms they would purchase. At the same time confidence in our institutions were begging to wane in part due to the war in Vietnam and the Civil Rights movement (Ackerman, 1979, p. 4). Corporations, which were run mostly by an older generation, were quick to dismiss the changing tides as â€Å"a few radical kids on campus† (Wilson, 2000, p. 8).However, as pressure mounted on American corporations, many politicians took the mantle and conducted congressional hearings to investigate corporate scandals. Starting in the late 60’s corporations’ general mentality began to change as they felt the impact on their corporate image and their bottom line (Wilson, 2000, p. 10). Thoug h there had always been tension between the public and business, not until the 60’s was there such a strong public backlash to corporate scandals. Starting with boycotts of the Civil Rights Movement and the agricultural sector, businesses began to change their attitudes towards the public.This was exacerbated with the scandal of Nestle, who, for decades, sold infant formula as a substitute for breast milk in many developing nations with devastating effects on infant development (Richter, 2001, p. 50). Also during the Vietnam War, Dow Chemical, the major producer of napalm and Agent Orange saw their public image devastated. The two chemicals that they sold to the US government compounded the pain and suffering of the Vietnamese people and many in the US began to protest and boycott their products. Later in the 20th century Nike was found to have unfair working conditions in many of its factories in developing nations.This scandal, like that of Nestle and many others, had a det rimental effect on the company’s reputation and ultimately their profits. US corporations knew they had to react to stay competitive in the changing world. American firms changed from being reactionary to social and political scandals to being pro-active. In an attempt to restore their image with the public they started to invest in what is now known as Corporate Social Responsibility. Problems with Corporate Social Responsibility Porter and Kramer in their work Strategy and Society (Harvard Business Review, 2006, p. ), remark that there are four main arguments for Corporate Social Responsibility: moral obligation, sustainability, license to operate, and reputation. However, most companies CSR approaches were created and implanted to bolster their reputations. Not that this is particularly unfounded because in this market economy many companies live or die by their reputations. Their CSR policies can produce some societal benefits. However, many focus on â€Å"short term def ensive reactions†¦ with minimal value to society and no strategic benefit for the business† (Porter, Kremer, 2006 p. ). Porter and Kremer (2006) also state that all four of these rationales share the same weakness; â€Å"they focus on the tension between business and society rather than on their interdependence. They mostly focus on issues that are unrelated to their business practice and set up philanthropic programs designed to bolster their corporate image† (p 4). For example Ford, which up until recently, were having monetary difficulties, donated a large portion of money to help develop an environmentally friendly high tech football stadium for the Detroit Lions.The idea was well intentioned but keeping the money and investing in many of their Midwest plants could have kept them from shutting down, thus preserving jobs and stock holder equity (Olowski, p. 12). The major criticism of CSR is that it is a shield against corporation’s wrong doings. One migh t argue that they are trying to buy the public’s support by investing in projects that will gain them notoriety. Though CSR in this state may be well intentioned, giving money away frivolously does little to assist the business and in most cases does little for society.This is unfortunate, because corporations possess vast resources and have the potential to create a lasting impact. Companies have a symbiotic relationship with the communities in which they live and do business. An unhealthy community is not a good environment for firms and likewise an unhealthy company does not benefit the community. A company that seeks profits at the expense of its people will be unsuccessful. However the reverse is also true; citizens who attempt to drive out successful businesses will only end up hurting their communities.Only by recognizing the linkage between the two will the tension between society and business be tempered. As Wilson states in his book, The New Rules of Corporate Condu ct (2000, p. 16); â€Å"But the scene (CSR) is ever in motion. There is no point of stability and equilibrium. Where we are now is not a settled end point but a springboard to the future. † The new concept of Creating Shared Value attempts to restore the balance and equilibrium between society and business. Creating Shared Value Porter and Kramer wrote in their study, Strategy and Society (2006, P. ) that â€Å"no business can solve all of life’s ills. † Companies, historically, have used CSR to focus on issues not related to their business model and have gotten mixed results both from society and their bottom line. This is not a sustainable business model because it does not create wealth potential. Many CRS initiatives have been disregarded by firms due to lack of share holder interest and monetary problems. Instead, Porter and Kramer argue that a more sustainable system should benefit both parties.Firms, wanting to engage in CSR, should focus on a single issu e that creates shared value between the business and society. By focusing on social issues directly related to the business they can create a greater impact that is measurable and sustainable. In essence, Creating Shared Value is about benefiting the society and the company. When the two come together to create shared value both benefit tremendously and the tension is lessened. A good example of the concept of Creating Shared Value comes from an unlikely source; Nestle.Although they partook in some unforgivable business practices, they possess some redeeming qualities. In the 1960’s Nestle built a dairy in the northern Indian province of Moga. This was an extremely poverty stricken area where farmers lacked refrigeration and veterinary care for their cows. Nestle built refrigerated collection points in each town and sent its trucks to come and collect milk from each farmer. Nestle also provided veterinary care and information to the farmers not only for their benefit but to e nsure that the milk they were receiving was of high quality.The relationship between the farmers of Moga and Nestle continued to grow and benefited both tremendously. When Nestle opened its first dairy, they had only 180 farmers who sold milk. As of when this study was produced there are now over 75,000 (Porter, Kramer, 2006 p. 11). Now Moga has a significantly higher standard of living in comparison with other provinces of India. Nestle benefited by entering into a new market and gaining a competitive advantage without having to pay middlemen for their milk. This is a good example of how shared value can benefit both the society and the business.CONCLUSION Throughout human history many have attempted to resolve the conflict between economics and society. Even in the early stages of the United States our founding fathers recognized that a strong economy would foster an even stronger society. As Henton, Melville and Walesh state in their book The Civically Engaged Reader (2004, P. 91 ); â€Å"Adams and Madison reconciled these extremes with their pragmatic view that civic government and free markets could channel self-interest toward public good. The modern commercial society developed from a market economy based on shared principals. During the modern era, many companies attempted to diminish the tension between their business and the surrounding society with the creation of Corporate Social Responsibility. They figured that if they invested in social programs their image would not be negatively affected. Ultimately, CSR was a failure because it did not recognize the link between society and business. Instead, it focused solely on preserving the companies’ reputation without realizing the potential business opportunities that the commonalities could create.Creating Shared Value attempts to fix the failings of CSR by concentrating on the linkage between society and business and creating opportunities that benefit both parties. As Porter and Kramer state in Strategy and Society (2006, P 13); Efforts to find shared value in operating practices and in the social dimensions of competitive context have the potential not only to foster economic and social development but to change the way companies and society think about each other.Only by realizing that society and economics engage in a symbiotic relationship will we be able to extinguish the tension between the two. Works Cited Olowski, Lew J. Corporate Social Responsibility: It’s History, Ethical Justification, And Abuses in the Business World. Retrieved from http://www. rockhurst. edu/news/events/images/projecti/olowski. pdf Porter, M. E. , Kramer, M. R. (2006) Strategy and Society. Harvard Business Review. Retrieved from http://www. salesforcefoundation. org/files/HBR-CompetiveAdvAndCSR. pdf Henton, D. , Melville J. , Walesh K. 2004). Civic Revolutionaries. San Francisco, CA: Jossey – Bass. Wilson, I. (2000). The New Rules of Corporate Conduct: Rewriting the Social Ch arter. Westport, CT: Quorum Books. Davis, L. E. , Hughes, J. R. , McDougall, D. M. (1969). American Economic History: The Development of a National Economy. Homewood, IL: Richard D. Irwin, Inc. Richter, J. (2001). Holding Corporations Accountable. New York, NY: Zed Books Ltd. Ackerman, R. W. , Bauer, R. A. (1979). Corporate Social Responsiveness: The Modern Dilemma. Reston, VA: Reston Publishing Company, Inc.